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On March 21, 2023, Borsalino presented the short film Tornando a casa, starring internationally renowned actress Caterina Murino, at the Italian Embassy in Paris. Written by Brand Curator Giacomo Santucci and directed by photographer Joseph Cardo, the short film celebrates the DNA of Borsalino, which draws inspiration from its history to design a future of … Read more

April 4, 2023 has been set as the date for the official opening of the Borsalino Museum. Wanted by the City of Alessandria and the Borsalino Foundation, the Museum will be a fascinating journey between past and present to discover the legendary Italian hat brand. On the occasion of the inauguration the 166th anniversary of … Read more

Fever is rising for classic car enthusiasts. From June 13 to 17, 2023, the famous 1000 Miglia, the most beautiful race in the world, returns to the stage, and for the first time in its history, thanks to the efforts of Borsalino, it will stop by Alexandria. The City will be the protagonist during the … Read more

Just minutes away from the Museum, the Borsalino boutique on Corso Roma 20 is the quintessential example of the timeless elegance of the House of Alessandria. Opened in 1920, it retains the charm of tradition with its ancient exterior friezes, original early 20th-century furnishings and period mirrors. The boutique houses Borsalino’s collections of hats, caps … Read more

By summer, the Borsalino Museum will reopen in Alexandria. This is the mayor’s announcement Gianfranco Cuttica di Revigliasco during the last Culture Commission where the formalization of the Convention signed between the city and the Borsalino Foundation, which will manage the museum, relocated from the second floor on the ground floor of the building on … Read more