{"id":604,"date":"2023-01-19T11:20:49","date_gmt":"2023-01-19T11:20:49","guid":{"rendered":"https:\/\/borsalinomuseum.com\/the-museum-2\/"},"modified":"2023-05-18T09:47:46","modified_gmt":"2023-05-18T09:47:46","slug":"the-museum-2","status":"publish","type":"page","link":"https:\/\/borsalinomuseum.com\/en\/the-museum-2\/","title":{"rendered":"Exhibition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"604\" class=\"elementor elementor-604 elementor-602\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be1a2ff elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"be1a2ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be5649d\" data-id=\"be5649d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb89749 elementor-widget elementor-widget-image\" data-id=\"fb89749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"648\" src=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/scopri-il-museo-borsalino.jpg\" class=\"attachment-full size-full wp-image-1170\" alt=\"\" srcset=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/scopri-il-museo-borsalino.jpg 1920w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/scopri-il-museo-borsalino-300x101.jpg 300w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/scopri-il-museo-borsalino-1024x346.jpg 1024w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/scopri-il-museo-borsalino-768x259.jpg 768w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/scopri-il-museo-borsalino-1536x518.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94deb4f elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94deb4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50b8184\" data-id=\"50b8184\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cbdfab elementor-widget elementor-widget-heading\" data-id=\"3cbdfab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DISCOVER THE BORSALINO MUSEUM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ee4353 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ee4353\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cfc8b80\" data-id=\"cfc8b80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5783a22 elementor-widget elementor-widget-text-editor\" data-id=\"5783a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"Apple-converted-space\">Borsalino Museum is a fascinating journey between past and present to discover the legendary Italian hat brand. Opened in 2023 on the initiative of the City of Alessandria and the Borsalino Foundation, the Museum is a dynamic and innovative space that holds together history, objects, anecdotes and geography. The tour route, consisting of multimedia technology stations and educational panels, is fully developed in Italian and English.  <\/span><\/p>\n<p>A series of three thematic areas runs through Palazzo Borsalino and unfolds a story that originated in 1857 and reaches the present day. The tour begins at <b>Antica Casa<\/b>, a multimedia installation that traces the main stages in the history of the hat factory and delves into its connection with the territory. <b>Manifattura<\/b> is the name of the area dedicated to hat-making process, where you can discover the techniques and secrets of Alexandrian artisans. Finally, we reach the <b>Gallery<\/b> section with more than two thousand hats on display, organized into narrative paths and enriched with extensive anecdotal information, for an incomparable experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-276b586\" data-id=\"276b586\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-005f875 elementor-widget elementor-widget-image\" data-id=\"005f875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1021\" alt=\"\" srcset=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum-1024x1024.jpg 1024w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum-300x300.jpg 300w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum-150x150.jpg 150w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum-768x768.jpg 768w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum.jpg 1206w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50c2e21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50c2e21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f7067d4\" data-id=\"f7067d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfac05c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bfac05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8ed9f52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ed9f52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a4fbb3f\" data-id=\"a4fbb3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dab693 elementor-widget elementor-widget-image\" data-id=\"6dab693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1157\" alt=\"\" srcset=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa-1024x1024.jpg 1024w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa-300x300.jpg 300w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa-150x150.jpg 150w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa-768x768.jpg 768w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa.jpg 1200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-26c4e24\" data-id=\"26c4e24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7dd2c6 elementor-widget elementor-widget-text-editor\" data-id=\"a7dd2c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Antica Casa<\/b><\/p>\n<p>The museum tour begins at Antica Casa, a multimedia space that tells the more than 160-year history of the world&#8217;s most famous hat manufacturer. Discover the adventures of brave and visionary men, the peculiarities of an area where the art of hat-making reaches extraordinary heights, and the secrets of products that represent Italian style and elegance around the world.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a7f19e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a7f19e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35758cc\" data-id=\"35758cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fd2503 elementor-widget elementor-widget-text-editor\" data-id=\"1fd2503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Manufacture<\/b><\/p>\n<p>Manufacturing is the space dedicated to the hat-making process. From the small atelier of 1857 to today&#8217;s manufacture, making a Borsalino continues to be a craft. It is the people, involved in every step of the process, who make it possible, every day, to create products of the highest quality. Discover the heart of Borsalino manufacturing. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f71b035\" data-id=\"f71b035\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bb338e elementor-widget elementor-widget-image\" data-id=\"0bb338e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1161\" alt=\"\" srcset=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura-1024x1024.jpg 1024w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura-300x300.jpg 300w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura-150x150.jpg 150w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura-768x768.jpg 768w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura.jpg 1200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-20a073c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20a073c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-733098e\" data-id=\"733098e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca9a304 elementor-widget elementor-widget-image\" data-id=\"ca9a304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1159\" alt=\"\" srcset=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria-1024x1024.jpg 1024w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria-300x300.jpg 300w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria-150x150.jpg 150w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria-768x768.jpg 768w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria.jpg 1200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e0b035\" data-id=\"6e0b035\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8481273 elementor-widget elementor-widget-text-editor\" data-id=\"8481273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Gallery<\/b><\/p>\n<p>Galleria is the space of wonder, a journey through the most significant hats in Borsalino&#8217;s history, organized into narrative sections and presented by an App that collects anecdotes, images and videos. Experience a personalized visit with the Borsalino Museum App that takes you along the eight thematic areas of the tour.<span class=\"Apple-converted-space\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ec2095 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec2095\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c66ba7\" data-id=\"2c66ba7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab00ad0 elementor-widget elementor-widget-heading\" data-id=\"ab00ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DISCOVER THE BORSALINO MUSEUM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a98ea6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a98ea6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a784ae9\" data-id=\"a784ae9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5deba60 elementor-widget elementor-widget-image\" data-id=\"5deba60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1021\" alt=\"\" srcset=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum-1024x1024.jpg 1024w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum-300x300.jpg 300w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum-150x150.jpg 150w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum-768x768.jpg 768w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/esposizione-borsalino-museum.jpg 1206w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e2d6b elementor-widget elementor-widget-text-editor\" data-id=\"a2e2d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"Apple-converted-space\">Borsalino Museum is a fascinating journey between past and present to discover the legendary Italian hat brand. Opened in 2023 on the initiative of the City of Alessandria and the Borsalino Foundation, the Museum is a dynamic and innovative space that holds together history, objects, anecdotes and geography. The tour route, consisting of multimedia technology stations and educational panels, is fully developed in Italian and English.  <\/span><\/p>\n<p>A series of three thematic areas runs through Palazzo Borsalino and unfolds a story that originated in 1857 and reaches the present day. The tour begins at <b>Antica Casa<\/b>, a multimedia installation that traces the main stages in the history of the hat factory and delves into its connection with the territory. <b>Manifattura<\/b> is the name of the area dedicated to hat-making process, where you can discover the techniques and secrets of Alexandrian artisans. Finally, we reach the <b>Gallery<\/b> section with more than two thousand hats on display, organized into narrative paths and enriched with extensive anecdotal information, for an incomparable experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-01792d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01792d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-70d92fb\" data-id=\"70d92fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d2a563 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5d2a563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-04140da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04140da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-584dad6\" data-id=\"584dad6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfbebeb elementor-widget elementor-widget-image\" data-id=\"bfbebeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1157\" alt=\"\" srcset=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa-1024x1024.jpg 1024w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa-300x300.jpg 300w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa-150x150.jpg 150w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa-768x768.jpg 768w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Antica-Casa.jpg 1200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c2a3cf7\" data-id=\"c2a3cf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c89883 elementor-widget elementor-widget-text-editor\" data-id=\"2c89883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Antica Casa<\/b><\/p>\n<p>The museum tour begins at Antica Casa, a multimedia space that tells the more than 160-year history of the world&#8217;s most famous hat manufacturer. Discover the adventures of brave and visionary men, the peculiarities of an area where the art of hat-making reaches extraordinary heights, and the secrets of products that represent Italian style and elegance around the world.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9c5c3c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c5c3c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0aead1d\" data-id=\"0aead1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfc21a1 elementor-widget elementor-widget-image\" data-id=\"dfc21a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1161\" alt=\"\" srcset=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura-1024x1024.jpg 1024w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura-300x300.jpg 300w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura-150x150.jpg 150w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura-768x768.jpg 768w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Manifattura.jpg 1200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-48c6a92\" data-id=\"48c6a92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbf8c0d elementor-widget elementor-widget-text-editor\" data-id=\"bbf8c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Manufacture<\/b><\/p>\n<p>Manufacturing is the space dedicated to the hat-making process. From the small atelier of 1857 to today&#8217;s manufacture, making a Borsalino continues to be a craft. It is the people, involved in every step of the process, who make it possible, every day, to create products of the highest quality. Discover the heart of Borsalino manufacturing. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2798fa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2798fa9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eee6fe0\" data-id=\"eee6fe0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f10434a elementor-widget elementor-widget-image\" data-id=\"f10434a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1159\" alt=\"\" srcset=\"https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria-1024x1024.jpg 1024w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria-300x300.jpg 300w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria-150x150.jpg 150w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria-768x768.jpg 768w, https:\/\/borsalinomuseum.com\/wp-content\/uploads\/2023\/03\/Galleria.jpg 1200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ffc7b28\" data-id=\"ffc7b28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6007277 elementor-widget elementor-widget-text-editor\" data-id=\"6007277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Gallery<\/b><\/p>\n<p>Galleria is the space of wonder, a journey through the most significant hats in Borsalino&#8217;s history, organized into narrative sections and presented by an App that collects anecdotes, images and videos. Experience a personalized visit with the Borsalino Museum App that takes you along the eight thematic areas of the tour.<span class=\"Apple-converted-space\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DISCOVER THE BORSALINO MUSEUM Borsalino Museum is a fascinating journey between past and present to discover the legendary Italian hat brand. Opened in 2023 on the initiative of the City of Alessandria and the Borsalino Foundation, the Museum is a dynamic and innovative space that holds together history, objects, anecdotes and geography. The tour route, &#8230; <a title=\"Exhibition\" class=\"read-more\" href=\"https:\/\/borsalinomuseum.com\/en\/the-museum-2\/\" aria-label=\"Read more about Exhibition\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-604","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/borsalinomuseum.com\/en\/wp-json\/wp\/v2\/pages\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/borsalinomuseum.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/borsalinomuseum.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/borsalinomuseum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/borsalinomuseum.com\/en\/wp-json\/wp\/v2\/comments?post=604"}],"version-history":[{"count":18,"href":"https:\/\/borsalinomuseum.com\/en\/wp-json\/wp\/v2\/pages\/604\/revisions"}],"predecessor-version":[{"id":1731,"href":"https:\/\/borsalinomuseum.com\/en\/wp-json\/wp\/v2\/pages\/604\/revisions\/1731"}],"wp:attachment":[{"href":"https:\/\/borsalinomuseum.com\/en\/wp-json\/wp\/v2\/media?parent=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}